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Optimal Strategix Group, or OSG, is a data-driven analytics and marketing consultancy firm, with offices and clients across the world. Typically, OSG engages in discussions at CXO and influencer levels, and demonstrates their ability to unlock hidden value from within piles of data that usually companies fail to recognise.
Influx was approached by this data analytics company to build them a new website to replace their existing one which was data-rich, but not easy to use or access information. OSG wanted a world-class website that is aesthetically designed and easy to use. Their purpose was clear: to create greater awareness and achieve better positioning to generate more enquiries and leads.
Research of comparable websites and client-suggested references helped us fully comprehend the look, feel, and tone of voice that would best suit a top-notch Big Data firm. We optimised the content that OSG provided for ease of reading and SEO friendliness.
When the website was launched, Influx received heart-warming feedback from the client. In the offing are ongoing SEO and website maintenance, and other print collaterals
