Reel Cinemas, a chain based in Dubai, UAE — it also has a multiplex in The Dubai Mall, the world’s largest mall — recently launched its loyalty programme, Unlimited Movie Pass.  This is the Middle East’s first such loyalty/rewards programme, proudly built by us at Influx.

The project was delivered in a record span of one month — included architecting the complete solution, together with the membership module, detailed analytics/reports on usage patterns, integrating with the cinema management software powered by Vista, redemption of the movie pass, and more.

Read more here.