maintaining and improving page ranks of client websites
on-page and off-page optimization
developing and executing relevant content strategy to improve search ranking
internal link optimization
design information architecture for new websites
setting up event-tracking to analyse user behaviour
setting up funnels to analyse spend and revenue from e-commerce websites
App Store and Play Store meta data submission for enhanced ASO
managing analytics and infer traffic-trends
suggesting improvements to website design and content based on traffic analysis
managing Webmaster accounts