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Novo Cinemas is the sister concern of Gulf Film, the distribution wing of Elan, Qatar. With 152 screens across UAE, Bahrain and Qatar, Novo is the fastest growing entertainment chain and an industry leader in cinemas in the Middle East. They wanted a clean, new, and fresh-looking website which will get customers to look at movie-going in a new light — as a complete entertainment experience rather than an isolated event.
Influx was retained to rejuvenate their brand identity with a brand new website, mobile apps and kiosks that would reflect Novo’s image as creators of new, fresh and innovative experiences on the forefront of technology.
We worked closely with Novo Cinemas to ensure that the website design was modern with friendly UI and UX.
We built a fully-responsive website for Novo Cinemas and integrated the cinema software, Vista, and payment gateway, CyberSource, through their existing banking partner, Mashreq, for efficient ticketing and payments.
Native mobile apps were built using Swift for iOS, and Java for Android. In both, payment gateway integration was through Payfort.
“When Influx said they were cinema domain experts, we wondered if we were going to see a design similar to the several they have already produced. What they did give us is a design we loved; it was stylish, easy on the eye, and in keeping with what we believe the Novo Cinemas customer wants. The way the team handled and delivered the website and apps was totally professional. Influx, it was a pleasure working with you. ”
